AI Insights · Timothy · April 2021
Q1 2021 Round-Up: Top Tycoon Games on iOS in Latin America
A look at the performance of the leading tycoon games on iOS in Latin America for the first quarter of 2021, showcasing download and user engagement trends.
In the first quarter of 2021, the tycoon gaming category saw varied performances across top titles on the iOS platform in Latin America. Sensor Tower provides detailed insights into how these games fared in terms of downloads, revenue, and weekly active users.
Playrix's Township, released in 2013, experienced a peak in downloads reaching 10K in the first week of January, followed by a steady decline to 2K by March. Despite this decrease in downloads, weekly active users showed resilience, with a substantial increase from 87K to 100K in mid-March, before dipping to 89K at the quarter's end. Revenue trends mirrored this pattern, peaking at $34K in late January and settling at $22K by the end of March.
Supercell's Hay Day, a veteran game released in 2012, also saw its highest revenue of nearly $28K at the beginning of January and in early March, with weekly active users climbing to a high of 182K by the end of March. Downloads followed a less steady course, initially at 14K, dipping to 9K, and recovering slightly to 11K by the quarter's close.
My Cafe — Restaurant Game by Melsoft, with its 2016 release date, showed a consistent revenue stream, starting at $13K and ending the quarter at around $11K. Downloads began at 19K, saw a decrease in February to 8K, and rose back to 12K by the end of March. Active users remained stable, starting at 37K and ending at 36K.
VIZOR APPS LTD's Klondike Adventures: Farm Game released in 2018, had its revenue fluctuate, with an initial $15K, a dip to $8K in mid-February, and a rebound to $14K by the quarter's conclusion. The game's downloads saw a significant jump from 2K to 8K in early March, while active users showed a slight increase from 22K to 23K over the same period.
Lastly, Family Island — Farming game, another Melsoft title released in 2019, exhibited a revenue trend starting at $10K and peaking at $15K mid-March, before ending the quarter at $11K. Downloads began at 18K, with a noticeable drop to 5K in early March, but partially recovered to 10K by the end of the quarter. The game's active users peaked at 32K in late March, reflecting a growing engagement.
For more in-depth analysis and insights into the app market, Sensor Tower's full suite of tools is available to explore these trends further.
